Fred Perry × Thames London: SS18 collection launch
For SS18 Fred Perry joined forces with Thames London, the skate brand founded by Blondey McCoy. The 13 piece collection, building on their AW17 collaboration, also featured a brand new hybrid logo. A celebration of ‘Britishness’ the artwork showed off the reworked tennis classics, mixing the heritage brand with more modern streetwear.
We were excited to work directly with Fred Perry on the outdoor campaign for the launch, with high impact posters across London and Manchester.