Jack

Fred Perry: Game, Set and Match Fit

To celebrate Fred Perry’s Game, Set and Match Fit poem, written by John Joseph Holt as a bold declaration to the brand. JACK brought its message to life at our 1 Quaker Street site. Described as both a manifesto for the maverick and an ode to unwavering dedication on and off the court, the poem found its perfect visual match in a striking bright yellow campaign. The vibrant posters turned heads and captured the attention of everyone who passed by, transforming the space into a true showstopper.