Estrid is a shaver brand like none other. Rather than promoting unnecessary removal of body hair, Estrid is a female-first brand that aims to empower women to decide exactly what they want to do with their hair while providing the best way to do it. Their pastel-coloured shavers are innovative and functional, with subscription options that keep shaving affordable.
To promote their shavers and build awareness, we collaborated with Estrid on a number of billboards and takeovers. Featuring a woman with half of her armpit unshaved alongside the brand name on a pastel background, the ground breaking adverts show Estrid sticking to their feminist message and making a statement on the street.