Jack

DKNY: #WeAreNYC

Jack was commissioned by Multiply UK to run an outdoor campaign for DKNY’s latest collection inspired by New York. Isn’t New York for everyone?’ depicts the faces of everyday New Yorkers, fronted by singer Rita Ora. A video for the campaign was posted on the micro site dknywearenyc.com and the public were encouraged to share their own New York story’s, moments or experiences via #WeAreNYC.