Jack

Corteiz

Born out of West London and now firmly embedded in the cultural zeitgeist, Corteiz has built a reputation for keeping its audience locked in. JACK worked with 419Studios to promote their latest drop, where the brand took a stripped-back approach, letting the product and its community do the talking.

A citywide poster campaign, featuring photography by Gabriel Moses, saw the Lake Elsinore Storm cap insignia appear across London in the days leading up to launch – building anticipation where it matters most, out on the streets. With the posters going up just before the collection went live, the campaign turned presence into demand, as founder and Creative Director Clint Ogbenna made his own pilgrimage across the sites – reinforcing Corteiz’s ability to drive culture and product in equal measure.