Calvin Klein: Pride
For Pride Month 2021, Calvin Klein returned to the streets with their #proudinmycalvins campaign, launched in support of year-round global partnerships with organisations that advocate for the LGBTQIA+ community. This year, centring “defining moments in the queer and trans journey”, the campaign featured a number of LGBTQIA+ icons – including Arca, King Princess, Samuel de Saboia, Omar Ayuso, Honey Dijon and Isaac Cole Powell.
We worked with Posterscope to bring #proudinmycalvins to London, taking the artwork – as serene and beautiful as it is triumphant – to sites of ours across the city. The poster campaign covered Camden, Islington, Hackney and beyond, including a landmark takeover of our Kentish Town 96.