Jack

Burberry Festival 2025

Burberry’s Festival 25 campaign celebrates British music festival culture with a star-studded cast including Liam Gallagher, Goldie, and Seungmin. Through candid portraits, and weather-ready pieces like a reissued trench coat, the campaign captures the spirit of 1990s festival fashion and reaffirms Burberry as a staple of live music style and culture.

JACK brought the campaign to life on the streets with a city-wide takeover, featuring striking mega sites, image-wrapped kiosks, and one standout location offering tear-away portraits for passersby to take home a piece of the festival energy.