Diabolical

Broadwick Live: Drumsheds

The powerhouse that brought Printworks to life, Broadwick Live, has unveiled its latest venue, appropriately named Drumsheds. Once an IKEA, the innovative space has emerged as a spot that invites reimagining while retaining the post-industrial feel of Printworks, a vibe that’s somewhat become Broadwick’s trademark. The sheer size and malleability of Drumsheds has created a cultural space suitable for festivals, large-scale events, private parties, exhibitions, filming, brand activations and everything in between. 

We brought the announcement of Drumsheds’ arrival to both the street and the city, through the use of projections and posters. With projections inside Printworks as well as around East London, the campaign creatives featured a caterpillar – a befitting symbol of growth and transformation. Accompanied by tease-and-reveal posters unveiling Drumsheds’ inaugural season line-up, it ignited a cacophony of excitement for what’s bound to become a firm favourite of London’s electronic music and nightlife scene.