Jack

Berghaus

JACK partnered with Kinetic Worldwide to bring this highly anticipated collaboration to life. Berghaus knew there was no better choice than Liam Gallagher to represent the relaunch of the iconic Trango Jacket. With its bold, multi-panel design, Berghaus outerwear had become deeply intertwined with rave culture and the football terrace casuals ever since Gallagher was spotted wearing it on stage years ago.

With Liam Gallagher back in Berghaus and Oasis taking over the cultural conversation with their reunion tour announcement, this campaign turned heads at every corner. Vibrant artwork flooded the streets of London and Gallagher’s hometown of Manchester, ensuring that everyone knew Berghaus was back with its iconic best-seller and that Liam was once again proudly wearing it.