Diabolical

Beats: Marcus Rashford

Now somewhat of a national treasure, Marcus Rashford is famous for his football skills as much as his tireless campaigning. To shine a light on some of the mixed messages he receives in response to his work, we worked with Beats by Dre and Talon on a targeted campaign across Manchester. In Beats (and Manchester United) black and red, messages read everything from ‘Proud to have you represent the shirt’ to ‘You don’t deserve to wear the shirt’, with the taglines ‘Class is permanent’ and ‘Form is temporary’. It was a powerful message for the street-side: you’re never going to make everyone happy, so you might as well be true to yourself like Rashford is.