Barbican: Live and On Demand
Whilst the doors to our favourite cultural institutions might be closed for now, the streets are as open as ever. We have been inspired by Barbican’s quick thinking and creative flexibility to adapt campaign messaging when the latest lockdown was announced, and thanks to our brilliant in-house print warehouse team we were able to deliver a strong and relevant campaign swiftly.
‘Our building may be closed but we’re still with you’ – the reassuring and poignant messaging paired with vibrant visuals are a prime example of how to effectively use billboard poster space. The campaign promotes their live and on demand online content, providing us with a curated programme of world-class content to get us through this lockdown.