Jack

Alexander McQueen: AW24

Alexander McQueen’s AW24 campaign captures the dynamic spirit of East London, celebrating the city’s youthful and rebellious glamour. 

Jack and Dentsu spread the monochromatic campaign across all corners of the city. The street poster campaign, featuring the AW24 collection lookbook in striking black and white, emphasized the bold shapes, silhouettes, and tailoring. With the brand’s signature blend of punk and glamour vividly present on the streets, it positioned McQueen at the forefront of the season in London’s most fashionable hotspots.