Jack
Adidas Superstars
The OG cool trainer is back – Adidas Superstar is having its renaissance. To celebrate, JACK partnered with Kinetic for a city-wide takeover across London and Manchester. Starring JADE, Samuel L. Jackson and Ghetts, the multi-format campaign spanned murals, lenticulars, posters and a striking creative spill-board.
With each format reworking the classic for the streets today, the black-and-white visuals hit hard against raw city walls. A cultural icon reimagined without compromise – the Superstar’s never just been a sneaker – and this was never just another poster.
