Jack

A$AP Rocky x Ray-Bans

In a London-wide takeover spanning North to South, Ray-Ban joined forces with Media Keys and JACK to put the unmissable campaign firmly in the public eye. 

High-impact sites, including Stroud Place, North Pole Road and Vinegar Yard, were brought together through a multi-format rollout. From classic 4-sheets and kiosks to 48-sheets and full street-length takeovers, the campaign scaled across the city with dapper confidence. 

Built around the collaboration between A$AP Rocky and Ray-Ban, the work reimagined iconic frames with a bold, disruptive edge – turning heritage into something fresh, visible and unmissable on the streets of London.