We’re getting London to IMAGINE PEACE for a good cause with Yoko Ono and CIRCA
In a special collaboration, we’re bringing the inimitable artist’s words to the streets of the UK capital in collaboration with disruptive art platform CIRCA.
Eminent multimedia artist Yoko Ono has been flying the flag for peace for a long time. For too long. But she is steadfast in her devotion to stopping violence and conflict, so in the wake of the Russian invasion of Ukraine, is once again lending her voice and platform to the anti-war movement.
This time around, she’s teamed up with CIRCA (experts in art and culture with purpose) and Serpentine. Yoko has provided her word-dominated artwork IMAGINE PEACE, set to be sold in print to raise money for the United Nations Central Emergency Response Fund. All of the proceeds from the prints will be given to the charity – while the artwork continues to interrupt metropolises by its daily display on some of the world’s most prominent digital screens, in the centres of London, Seoul, Melbourne, Los Angeles, Tokyo, Berlin, Milan, New York and Rome, showing every single night in March.
We’re honoured to be working with Yoko and CIRCA to supersize IMAGINE PEACE on the streets of London in paper and paste form, taking the words far and wide across the city. By using our sites to showcase the artwork, it will reach out and share Yoko’s message right within London’s communities – in Dalston Junction, Shepherd’s Bush, Commercial Street and Sclater Street around Brick Lane in Shoreditch, and Southwark’s Blackfriars Road, amongst many other spots in the city. We’re also working alongside original flyposting experts UNCLE to take Yoko’s message to some of the super-central, hard-to-reach places where it certainly ought to be seen.