All we need do is stroll about with our eyes open. Life swarms with innocent monsters.
There’s a bookstore in Ginza Tokyo, which sells only one book. Every week the owner chooses the book, presents it in the centre of the shop, and curates a mini exhibition of artwork, photographs and related items around it.
An intensely beautiful concept.
Location and curation creates the context, which, combined with the simplicity and purity of the concept, delivers an elevated, compelling and memorable experience.
Jack came together with BBC Creative for a campaign last year to promote Killing Eve series 2 and used a very similar equation, albeit on a much larger scale.
It was a complex integrated campaign that was successful due to the simplicity and power of the execution and, vitally, the context in which it all went down, the streets.
The campaign combined unique poster formats across the UK (London, Birmingham, Manchester, Sheffield, Cardiff, Bristol) with a combination of 4 sheet takeovers, 48 sheets, 24 sheets all carefully selected to ensure the artwork fit perfectly for each particular space.
The creative mechanic had a tease and reveal stage, evolving into a conversation between the two lead characters played out over the billboards. The campaign displayed statements of obsession “Have you seen my girlfriend,” “I’m going to make you sorry, baby,” and “I thought you were special,” which were then tagged with a hand written message from Eve with a live mobile phone number for curious fans to call.