Jack

Samsøe Samsøe: Madeline Argy

Danish brand Samsøe Samsøe and brand ambassador Madeline Argy have teamed up once again, this time joining forces on a fully co-designed capsule collection. Since becoming the brand’s ambassador in 2025, Argy has developed a close relationship with the fashion house, bringing her own style and perspective into the collaboration to create a collection that feels distinctly personal to both.

Ahead of London Fashion Week, JACK worked directly with the brand on a multi-format poster campaign across some of the capital’s most style-conscious neighbourhoods, including Soho, Shoreditch and Clapton – putting the collection on the streets as London’s fashion crowd descended on the city.