Jack
Magnum
With festival season in full swing, JACK teamed up with St Mark’s Studios to put Magnum front and centre with a large-scale poster takeover across London, Manchester and Birmingham. Spanning formats from 4-sheets to 48-sheets, the campaign dominated the streets with unapologetically bold creative. As the OG “journey juice” for festival goers and day-partiers, Magnum leaned into its rituals, lingo and unmistakable personality, with tongue-in-cheek lines such as “Magnum en route?” and “Any Maggies boss?” turning everyday journeys into a subtle nod for those in the know.
