Diabolical

Nike x Powerbeats Pro 2

To mark the launch of the special-edition Nike x Powerbeats Pro 2, DIABOLICAL teamed up with Billups to deliver a city-wide poster campaign that ran across London and Manchester.

The artwork cut through key locations including Homerton High Street, Mile End Road and Oxford Street, with a series 16-sheet, 24-sheet and 48-sheet posters putting the lime green colour way front and centre, enabling the campaign to be heard loud and clear against the urban backdrop.

Wireless, secure and built for movement, with no cables, dropouts or distractions – the launch was perfectly timed with marathon season – with the placement landing where it mattered most, in front of runners hitting the pavements.