Diabolical

Mitski: Nothing’s About to Happen to Me

To promote Mitski’s new album, Nothing’s About to Happen to Me – a critically acclaimed blend of rock, folk, and orchestral sounds with sobering reflections on loneliness – DIABOLICAL partnered with CMS Music Media on a street poster campaign.

Promoting the launch across key sites, the campaign spanned our 48-sheet and takeover formats. The artwork appeared across a variety of prints, from expressive self-portrait shots of Mitski to the album cover, painted by Marc Burckhardt, which features an anxious scene of a perched white cat, representing both blissful ignorance and impending pounce — a powerful nod to her track ‘Cats’.