Diabolical

Nothing Tech: Phone(4a) Pink

When the pink Nothing Phone (4a) launched, Nothing Technology chose to mark the moment – quite literally – in hot-pink graffiti. Working directly with the brand, DIABOLICAL turned Nothing’s Soho flagship into a live canvas, tagging the storefront in real time with the words ‘Paris Hilton’, the undisputed queen of pink herself.

The whole activation leaned into pink pop culture – from shrimps and candy-coloured 90’s Apple iMacs, to the neon energy of Grand Theft Auto: Vice City and Baby-G, a nod to the art, music, fashion and culture that feeds directly into Nothing’s wider design language and inspiration. And it didn’t stop there. The activation spilled out onto the streets with a 48-sheet on Kingsland Bridge, graffitied with singer P!nk’s famous song-title ‘So What?’ on site to match.