Jack

Brooks Running: Glycerin Flex

To launch the release of their latest running trainers, the Glycerin Flex, Brooks Running stepped onto the streets of London in style. Working with Billups, JACK rolled out a punchy multi-format campaign – from 48-sheets to 6-in-a-row takeovers – landing in key locations across the city, including East London staples Commercial Street, Mare Street and Brick Lane.

A run of colourful, high-energy artworks brought the Glycerin Flex to life, spotlighting its DNA Tuned nitrogen-infused foam and FlexZone™ technology. It was perfect timing, too – with training season building towards the upcoming London Marathon, the campaign met runners exactly where they were: out on the pavement.