Jack

Pizza Express

To celebrate Pizza Express’s 60th anniversary, JACK partnered with Talon Outdoor to deliver a multi-format poster campaign at our Westminster Bridge site. The 96-sheet creative billboard featured a striking 3-D clock, dreamt up by our Creative Studio – with the build extending beyond the bold artwork beneath. Supported by two 48-sheet poster sites either side, the takeover promoted Pizza Express’s anniversary offer, advertising unlimited pizza between 2–5pm, giving customers 90 minutes of dining for just £17.50. As the clock struck 2pm, sparklers were triggered to mark the start of the promotion – with brand ambassadors on site treating lucky passersby to complimentary pizza, bringing the feast to the streets.