Jack
Subway: Scratch-and-Sniff
JACK Scotland worked with Essencemediacom via Fabric Social to transform Subway’s new festive sub sandwich into a 15-metre scratch-and-sniff takeover on Blackfriars, in central London.
Social media star (and jacket potato afficionado) Grime Gran helped launch the super-sized scented spectacle, encouraging passersby to smell the posters to get a sensory sneak peek of the new sage and onion stuffing-topped bread.
