Diabolical

The Last Dinner Party: From The Pyre

To launch The Last Dinner Party’s second album, From The Pyre, Island Records worked with DIABOLICAL on a 48-sheet takeover across London, Manchester and Birmingham. Operating as a two-fold campaign, the posters also promoted the band’s upcoming Brixton Academy show in December, with the first night already fully sold out.  

Spanning across two different artworks and two different formats, the poster’s transformed the streets into a feverish dream, with the album cover’s mesmerising tableau offering a glimpse into the collection of stories and conceptual new-era romanticism the album holds. In Brixton, a creative billboard hosting a replica of the neon sign – From The Pyre – lit up at night, casting a glow over the street below. Built with a concealed lightbox, the sign evoked the look of a roadside motel – a whip-smart counterpoint to the band’s trademark baroque aesthetic.