Jack

Oakley special build

To show off Oakley’s latest Latch range, we went pretty darn big – literally. Not only did we design and create a pair of super-sized shades, but we also hung them up for all to see.  The idea behind the campaign was to get the range in front of a style focused, urban cyling audience. What better place do this than in Dalston Junction, where the trendy, cycling hoardes pass through everyday. The hard to miss installation definitely caught the attention of Dalston dwellers, and looked mighty fine in the process!