Jack

The Face x Nike

To launch their experimental short film, The Face and Nike teamed up with JACK and Wasted Talent Ltd to take the project beyond the screen and into the streets. A bold blend of CGI and live-action, the film dives into Berlin’s underground, where reality and fiction collide.

The campaign rolled out in Manchester, London, Paris, and Berlin with targeted street projections and ‘galleries,’ each city spotlighting areas chosen through The Face x Nike’s collaboration with local artists from those neighbourhoods. Every site lit up at the exact same time – an intentional move echoing the campaign’s core idea: the “power of 8.” Targeted takeovers turned urban walls into glowing, high-impact moments, creating a campaign that felt as live and raw as the film itself.