Jack

Human Forest

Greenwashing occurs when a company falsely claims its products or operations are environmentally friendly. Human Forest strongly opposes this and have taken a stance against it in their latest campaign.

JACK collaborated with Squadron Venture Media to bring this creative campaign to life. The billboard, located in central London, was designed to convey that it’s time to leave greenwashing out to dry. The campaign takes a humorous approach, emphasising that the only thing they greenwash is their uniforms. The billboard has been extended to create the illusion that it isn’t there, featuring a forest bike leaning against it. This setup provides a perfect backdrop for an Instagram-worthy campaign.