Jack

Astrid & Miyu

Astrid & Miyu are spreading their signature sparkle across the UK—with a little help from JACK. Their eye-catching How Do You Charm? campaign took over Quaker Street and key spots across London, making it truly unmissable.

At the heart of the campaign is a message: your story is written in the stars, and it’s yours to tell. With jewellery that’s personal and full of meaning, Astrid & Miyu invites you to express yourself, one charm at a time. Mirrored posters offered the perfect selfie moment a chance to catch your reflection, admire your look, or decide if it’s time to add a little more shine. Because with Astrid & Miyu, there’s always room for a little extra sparkle.