Diabolical

Spotify

Whether it’s having first access to tickets or being part of once-in-a-lifetime artist experiences, Spotify is the best place to be a fan. Every day, millions of listeners turn to Spotify to be entertained, express themselves, find connections, explore passions and so much more. Being a fan deserves to be recognised.

Brought to life through stunning film photography and postered across cities throughout the UK thanks to DIABOLICAL, the campaign is a visual love letter to fandoms and communities worldwide.

Launched in two phases – with the first wave of billboards going live in April and a second in October – the campaign proved the power and passion of fandom. From the matching mod haircuts of the Oasis faithful to the pink cowboy hats of Chappell Roan’s fans, or the bedazzled embodiment of Olivia Rodrigo’s Sour era, each poster celebrates the vibrant communities brought together through Spotify.

Returning for a second time, the hit Spotify Fan campaign took us on a global tour of fandoms: from a touching dance party with a Bad Bunny fan and his abuela, to a late-night (or very early morning) bike ride for Charli XCX fans, to Pitbull devotees donning the iconic bald caps and suits.