Jack

Sensodyne: Clinical White

Is this the world’s largest tube of toothpaste? Regardless, this creative build deserves a little plaque (of the good kind). Sensodyne is the #1 dentist recommended toothpaste for sensitive teeth, enabling you to enjoy the hot and cold foods you love again.

For a toothpaste that (weirdly, only) 9/10 dentists recommend, we believe it deserved a 10/10 build. JACK worked with Energy Marketing Group on a creative billboard across our London Westminster Street takeover site. Our in-house creative studio team built a pretty big tube of toothpaste, for some pretty big teeth, that spilt out, not only beyond the frame, but also the number “2”; reading “2 SHADES WHITER TEETH”.