Jack Arts

Asako Yuzuki: Butter

JACK ARTS and Harper Collins brought the number-one Sunday Times bestselling sensation, Butter by Asako Yuzuki, to the streets in a bold and imaginative way. Far from an ordinary billboard, this larger-than-life creative build turned heads with its playful and immersive design. The installation gave the illusion that the book itself was being unwrapped from a crinkled, butter-like wrapper, designed to mimic the texture and look of real packaging. To complete the mouthwatering effect, golden “butter” appeared to drip from the bottom of the billboard. Located on Borough Market 48 sheet, the foodie hotspot of London, the creative billboard transformed the streets into a deliciously visual celebration of literature. But in this gripping thriller, the story isn’t quite as sweet as it looks. Asako Yuzuki visited the billboard with her team to celebrate her recent win, Book of the Year at the British Book Awards.