Diabolical

YouTube: Make It

YouTube has remained a titan in online video sharing for almost 20 years. But one thing has remained as the platform’s beating heart: its creators. 

Seeking to target young, tech-savvy creators and generate preference for the platform in the context of an ever growing market, YouTube enlisted the help of DIABOLICAL and Wonderhood Studios. Together, they crafted a campaign to encourage content creators to make the most of Youtube’s long and short form capabilities, postering snappy creative in the heart of their neighborhoods.  

In the end, the message is clear: Make what you love, and YouTube will take care of the rest.