Diabolical

Spotify: Our Generation Pop-Up

As one of the central players in today’s music industry, Spotify has become home to some of the best ways to get yourself heard. To celebrate ‘Our Generation’, its ‘musical home for artists who don’t bind themselves to genres or stereotypes’, we worked with Spotify and Rapport to bring news of an eponymous pop-up to the streets of London. 

Targeting East London owing to the pop-up’s Shoreditch location, our street poster campaign combined illustration work by Eliza Williams with the youth and energy of the playlist and its artists. With the pop-up featuring appearances from BRIT Award-winner Holly Humberstone as well as Lava La Rue, Jim Legxacy, Lovejoy, Thomas Headon and Loud LDN, Spotify provided the means for up-and-comers to go the extra mile for their fans – including intimate performances, first-listens to new music, DJ takeovers, and exclusive parties.