MALIN+GOETZ: eucalyptus deodorant
Founded in 2004 by sales and branding enthusiasts Matthew Malin and Andrew Goetz, company MALIN+GOETZ were ahead of the curve, pre-empting our desire for sustainable, cruelty free, simplified skincare. Their ranges take inspiration from old-fashioned apothecaries, utilising modern, simple, eye-catching designs. Made from natural ingredients and locally made in New York, they have one goal: to help you “uncomplicate your regimen”.
Promoting their newest product, a range of gender neutral botanical deodorants with eucalyptus and bergamot scents, MALIN+GOETZ went with a clever Tinder-inspired tagline. Utilising our poster sites across London boroughs, the billboards read, “love at first swipe” and feature photos of the deodorants alongside a checklist of their virtues: vegan, cruelty free and natural extracts, among others. In a simple green and white design inspired by their packaging, the billboard is straightforward, simple, and easy to understand just like the products.