BuildHollywood

Commercial Type x Fraser Muggeridge studio

Even if the name doesn’t ring a bell, chances are you will have come across the work of Commercial Type. Based between New York and London, Paul Barnes and Christian Schwartz’s type foundry was established in 2007 and its portfolio boasts such projects as the award-winning family of typefaces for The Guardian newspaper and the development of Roboto Serif for Google, among many other famous typefaces we would recognise from our daily lives. 

Collaborating with Fraser Muggeridge studio, we brought Commercial Type’s Commercial Classics campaign to our London poster sites in 2020. Now, to coincide with a lecture tour by the type foundry’s co-founder Paul Barnes, we’ve partnered with Fraser Muggeridge again to launch a ‘meta’ campaign on the streets of Glasgow, Dundee and Edinburgh, using graphic imagery from their 2020 campaign to spotlight posters… on posters.