Brewdog: 1 Million Beers on us
It’s fair to say that UK beer brand BrewDog are not afraid to be creative with advertising. From their ‘Hello My Name is Vladimir’ beer, created in response to Russia’s anti-gay laws, to their satirical “Pink” India Pale Ale which highlighted the gender pay gap on International Women’s Day, the alternative brewer is no stranger to stunts and guerrilla marketing.
In February 2018 we worked with Opticomm Media on their latest creative campaign. “1 Million Beers on us” was a pledge from BrewDog to give away 1 million pints of it’s flagship beer, Punk IPA. The outdoor campaign, running alongside press and social media, encouraged potential customers to “make up your own mind” and “not believe the advertising”. All you had to do was register your details online to receive a beer token and claim your free pint.
The huge sampling campaign was an original and creative attempt to convert traditional beer lovers to craft IPA, and the out-of-home campaign appeared on large billboards and 4 sheet takeovers across the UK.