Ben Wilson aka Chewing Gum Man teams up with Your Space Or Mine to paint the town
Your Space Or Mine / London
BUILDHOLLYWOOD’s Your Space Or Mine project seeks to investigate and expand our engagement with urban spaces by working with people who use the city as their canvas and do so in ways that challenge or shift our perception of the environment. For our latest outing, we take a miniature personal tour of London with artist Ben Wilson aka Chewing Gum Man, the man who turns thoughtless acts into visual gems. He is best known for his thousands of miniature paintings on discarded pieces of chewing gum. Wilson’s Your Space Or Mine collaboration took him on a four day personal tour across London making works that referenced his own past as well as the life experiences and concerns of those close to him.
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TikTok launches new music campaign to spotlight unsigned artists
Campaign / Music
TikTok's music feature has been responsible for creating hits, launching new artists to stardom, and bringing back forgotten tracks. We teamed up with TikTok to bring their mega Discover Music campaign to streets nationwide, producing creative billboards with 3D constructions, light-up elements, moving parts and flower installations, alongside street posters with sharp slogans in the app’s trademark colours and fonts. Our site by The Black Cap in Camden also provided a perfect backdrop for some of TikTok’s music creators to come and film viral content tying in with the campaign.
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Birmingham Design Festival brings
colour to the city
Campaign / Art
We’re delighted to partner with this year’s Birmingham Design Festival to showcase The Creative City - an exhibition of one hundred original posters by the city's native illustrators, designers, typographers, printmakers and artists, to interpret Birmingham through bold and bright artworks that match the festival's theme of 'Colour'. The posters have been popping up all over the city featuring everything from family histories to celebrations of food and music.
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Snapchat’s interactive posters take over London
Campaign / Technology
Having brought concepts like playful face filters, disappearing stories and geo-filters to the fore, Snapchat is one of the apps that truly changed the game of social media. Carving out a niche to target younger users, the app currently has upwards of 275 million daily users worldwide. To put Snapchat at centre-stage this summer, we executed a London-wide poster campaign, that featured huge Snapcodes and playful interactive messages.
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Miley Cyrus stars in Gucci’s new Flora Gorgeous Gardenia POSTER campaign
Campaign / Beauty
Embodying the flamboyant luxury the fashion house is famous for, Gucci Beauty’s Flora Gorgeous Gardenia is a brand-new signature fragrance to add to an already-impressive roster of eau de parfums. Taking inspiration from the supposed mystical powers of the gardenia flower, the scent is intended as a medium of joy with free-spiritedness at its heart. Personifying the fragrance’s inspiration, Miley Cyrus heads up the Flora Fantasy poster campaign which has been hitting London streets.
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Hamnet's charming floral billboard display
Campaign / Books
Fictionalising the period around the death of Shakespeare’s 11-year-old son, Hamnet is “the story that will stay with you forever.” Written by novelist Maggie O’Farrell, the story is her second foray into historical literature, and won the Women's Prize for Fiction and the Fiction Prize at the National Book Critics Circle Awards in 2020 – alongside the hearts of thousands of readers. We teamed up with Headline to create a flower-filled creative billboard on Blackfriars Road in the heart of London.
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Jungle saves summer with
‘Loving In Stereo’
Campaign / Music
Jungle have been known for their groovy sound since their Gold-certified, Mercury Prize-nominated, debut full-length in 2013, and their ability to get an audience dancing has persisted ever since. Their third studio album, Loving In Stereo, is no different. To give Loving In Stereo the release day it deserved, we recreated the Truth music video at a buzzy Shoreditch Box Park, rebuilding the set for fans to use as a backdrop to pictures they’d share on social media.
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Anchal Seda brings some glamour to
Shepherds Bush
Campaign / Books
Penned by podcaster, YouTuber and all-round beauty guru Anchal Seda, What Would the Aunties Say? is the self-certified “brown girl’s guide to being yourself and living your best life”. Seda has set out to openly explore the shared experiences of Indian, Pakistani and Bangladeshi women living and growing up in a world entirely different to the one their parents, uncles, aunties and grandparents know. To bring the book into the world, we constructed a creative billboard that reimagined the beautiful cover illustration in 3D.
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Dermot Kennedy illuminates London
Campaign / Music
Dermot Kennedy has been grafting as a musician for upwards of a decade, so his 2019 number one album, Without Fear, had been a long time coming. To announce the release of his first single in 2021, Better Days, we teamed up with Island Records. Projecting the single’s message, release dates and Dermot Kennedy’s name onto iconic London landmarks was the perfect way to announce its arrival.
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Flannels Beauty has officially landed
Campaign / Beauty
As a luxury brand destination, Flannels are no strangers to leading the pack – so the launch of Flannels Beauty was bound to come with some game-changing ideas. Enter first-of-their-kind beauty changing rooms and hot desks for local treatment specialists – just a selection of the treats the brand-new beauty shopping experience has in store. We’ve been helping to spread the word in London and Sheffield.
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Tanaka Saburi is the curator making space for underrepresented artists on his own terms
Your Space Or Mine / London
Curator Tanaka Saburi has collaborated with BUILDHOLLYWOOD for the second year in a row to bring an exhibition to the most accessible location of them all, the streets. Launched last year, during the height of the pandemic, The Molasses Gallery is a space to promote the work of young artists of colour. This time around the exhibition entitled ‘commodities’ focuses on the relationship young up-and-coming artists of colour have with the concept of value and commercial success. We spoke to the art curator and tailor about his second collaboration with BUILDHOLLYWOOD and how he defines success for himself.
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