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Your Space Or Mine

SS22 Ahluwalia brings a dose of sunshine and the sublime to the city

JACK and Ahluwalia have teamed up for a second instalment of their Your Space Or Mine collaboration, with a campaign that celebrates the brand’s sublime Spring Summer 2022 collection, Parts of Me.

Since JACK and Ahluwalia first collaborated for Your Space Or Mine back in March 2021, Ahluwalia has continued on an understandably impressive trajectory, working with huge industry names like Mulberry and GANNI; founder and Creative Director Priya Ahluwalia has also been nominated as a Leader of Change Honouree at The Fashion Awards 2021.

With Priya’s creative and conceptual eye driving Ahluwalia forward, the brand’s SS22 offering is another impressive step. As the first joint menswear and womenswear drop, the collection is set to celebrate the artistry of Afro-Caribbean hair, its symbolism, and rituals, through braid-inspired prints, embroidery, and seams woven throughout the pieces. With fluid lines and silhouettes accompanied by perfectly contrasting tones, the collection sees Ahluwalia taking inspiration from retro hair salon imagery, J.D. Okhai Ojeikere’s photography, and redolent 90s music videos.

Showcasing the immersive Ahluwalia world in all its glory, the Parts of Me shoot forms the perfect basis for Your Space Or Mine takeovers across London, launching integral SS22 pieces on the streets. Shot by London-based photographer Laurence Ellis and styled by AnOther Magazine’s Senior Fashion Editor Nell Kalonji, it’s a broad showcasing of talents, exuding equal-parts warmth, futurism and festivity.

We loved working with Ahluwalia to create the artwork for each takeover – taking into consideration the street spaces as we know them – and providing the platform for the brand’s SS22 collection to occupy streets around the capital. Our Your Space Or Mine project continues to broaden its fashion focus by supporting up-and-coming designers, placing their work directly within the communities that inspired them all over the country.



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