The event featured a series of curated guest talks, hosted by Mia Baker, Head of JACK ARTS. Mia opened the session by sharing her favourite campaign activations, offering a deep dive into how JACK ARTS operates and why they’re so passionate about what we do. 

Isobel Deevy brought her UK-wide expertise to the discussion, highlighting the value of strategic campaign placement and generating authentic activations during key cultural moments across their cities. Ella McCarron championed the team’s extensive experience in the arts, emphasising the power of meaningful connections and empowering stories that leave a lasting campaign legacy. 

To end, celebrated mural artist David Shillinglaw, (whose recent mural collaboration with JACK ARTS and Camden Market was featured on the Quaker Street 48 street site on the front of the event space), spoke on his own working practices, the impact of art in the public realm and the fine balance between artist, public and client – whilst maintaining curiosity and authenticity (and humour) through it all. 

‘Its fascinating to me how you can use art to change public spaces.’ David Shillinglaw ‘  BUILDHOLLYWOOD do quite good job to at least try and collaborate with artists and try make advertising a bit more interesting, authentic, creative and bring the street to life.’  

Networking and conversations followed; a welcome moment to relax and connect in the fast-paced lives of those dedicated to introducing audiences to exceptional art and exhibitions. 

JACK ARTS curated this gathering to unite creative industries, emphasising the significance of out-of-home in driving audiences, connecting to communities and creating campaign intrigue, whilst championing the power of our museums and galleries clients. This was more than just an event; it was an invitation to our arts and culture change-makers to connect, exchange ideas, and share their stories.  JACK ARTS: Curates, the first, of many bespoke event activations to champion the rich cultural landscapes of our cities.