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Wildfarmed: Life Changing Bread

A bread that transforms lunches and landscapes? That’s right. Wildfarmed grow wheat the right way, making regenerative flour and bread that tastes better, is better for you and for the planet. The companies Life Changing bread is binging bio-diversity back to the fields of the UK – which is currently one of the most nature-depleted countries in the world. Wildfarmed are creating a space where the birds, bugs and bees want to be. 

We had the pleasure of sowing the seeds of what they’re doing into the streets of London, Brighton and Bristol, for their first major OOH campaign, alongside Kinetic. The billboards, much like their packaging, bring some much-needed green into the cities and feature playful taglines such as “The Father, The Sun, and The Holy Toast” and “Things Can Only Get Butter”. They’re also the only bread to have a disco ball on it.