Selasi: Ronan Mckenzie
Ronan Mckenzie has a knack for capturing beauty. Through her work as a photographer, curator, and now, fashion designer, she brings serenity, strength and softness to each discipline. During the pandemic lockdown, the free time she came to have in the place of regular work saw her take to creating and constructing garments, resulting in Selasi.
Selasi embodies Ronan Mckenzie’s stylistic tendencies, and her carefully considered approach. Bringing together lifestyle, art and slow fashion, Selasi – meaning ‘God hears me’ in the Ghanaian language, Ewe – pays respect to Ronan’s ancestry, celebrates the beauty of blackness, and centres the intricacies of the female body.
We worked with Selasi to launch the brand and concept on the streets of London, with incredible photography centring each creative. Bringing Ronan’s vision to life in the city, the street poster campaign turned heads on sites in Hackney and Tower Hamlets, and also provided perfect content for Instagram.