Jack

Instax

Fujifilm’s Instax has been infusing our lives with colour and cherished memories since its inception in the late 1990s. To see in the festive season, we brought the essence of Instax to the streets with a colourful campaign that took over our sites across Manchester, Birmingham, Brighton and London.

With creatives that showcased Instax’s palpable vibrance and friendly, familiar branding, the tiled style of each billboard and takeover gave prominence to their warm philosophy – “don’t just take, give.” Featuring the whole family of Instax products and snapshots of the types of times the cameras preserve, it was the perfect way to remind people on the streets that there’s no better gift to give.