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ReGo: Our Story in the Making sows the seeds of social change through fashion activism

Supported by London College of Fashion and Foundation for Future London, ReGo is an impressive year-long project using fashion to fight knife crime – and bringing the community together in the process.

ReGo means “to put aside our ego and go again and again through a continued process of change both in oneself and in society.” With this as a starting point for Our Story in the Making, the cross-disciplinary project has come to embody collective action as it unites London College of Fashion students with East London-based brands, all in the aim of affecting positive social change. Having seen the negative impact of knife crime on the local community, the project’s intention was to counter the problem through fashion and creativity.

The idea was to repurpose knives from amnesty bins alongside other urban waste as inspiration for (and to be utilised within) clothes, accessories, and jewellery. Co-created by young people from East London and local brands Michelle Lowe-Holder, CQ Studio, FibreLab, and The Reclaimery, they’ve engineered the transformation of objects of potential violence into something beautiful. ReGo intended to “connect creatives across disciplines with the aim to illustrate to young people how they can control the direction their lives take by leveraging the power of fashion, making, and storytelling to shift the prevailing narrative around youth violence.”



We worked with ReGo’s Co-Project Lead, Dr Francesco Mazzarella (Senior Lecturer in Fashion and Design for Social Change at LCF), to spotlight it on the street. With the project’s dual aims of nurturing community and artistic talent, it chimed just right alongside BUILDHOLLYWOOD’s own philosophies.

One of the students involved in the project, Beatrice De Carlo, told us that “it’s impactful as the people involved have come together to tackle an issue that doesn’t get nearly enough media coverage. It warms my heart to see the sense of community that working together created and how the message spread. Personally, the biggest takeaway has been the sense of hope that I was left with. Horrible things happen in the world, but activism is alive and strong.”

Another student, Anshikha Tomar, also noted that it made her “think about how collaborations can result in creating and spreading awareness about such important things.”

ReGo: Our Story in the Making culminated with a showcase exhibition at The Lab E20, displaying the final products alongside audio and film clips encapsulating the extent of the collaboration and co-operation that went into the unique pieces. Now, the pieces are available for rent exclusively via LOANHOOD, with all proceeds going towards supporting on-going educational and employment opportunities for young people in fashion.

We were delighted to support such a cohesive, sustainably minded and community-orientated project on the streets of London. As participant Eugenie Flochel concluded, the cooperative scheme was “inspiring and meaningful”, integrating such a “high level of creativity, craftsmanship”, making the outcome a truly “beautiful collaboration between talented artists, designers, and creatives.”

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