National Theatre: Julie
In Summer 2018 a new adaptation of Julie hit the National Theatre. Polly Stenham’s modern take on the Strindberg classic brought Julie forward in time to modern day London, living it up as the daughter of a rich tycoon.
To bring the glamour of this modern day Julie to the streets, we teamed up with Altair Media on a huge 4 sheet campaign across key London locations. On selected posters we then added texture to Julie’s dress. The sequin posters highlighted the glitz of the character, bringing her to life on the streets.